We believe in the power of brands. Brands are authentic. Brands tell a story. Brands are forms of self-expression. Brands connect people with shared beliefs. Brands inspire us. Brands capture value.
When it comes to durable goods, the consumer has many choices. Positioning your brand effectively is the key to brand recognition and long term value creation. At HD Trade Services (HDTS), we combine local market expertise and distribution technology to empower leading consumer product companies to profitably and quickly gain brand recognition and market share in foreign markets. Our core focus is helping industry leading Chinese brands with United States market development.
We believe teamwork and technology will transform global commerce.
We also believe great consumer products companies should have access to millions of consumers. We believe that, with the right combination of local market expertise and technological innovation, consumer product companies can become global market leaders with minimal costs of time and money.
Dynamic platforms provide you with exposure to consumers through many distribution channels.
HDTS offers the only dynamic platform for foreign suppliers selling into the United States. Our dynamic platform is not a destination website. Rather, it is an application programming interface (API) that introduces products to relevant consumers through a powerful mix of distribution channels. We leverage spending, browsing, and demographic data, to serve relevant products to consumers and businesses across major touch points - online marketplaces, mobile, social, flash deals, sms, email, and traditional retail. The result is increased sales, brand recognition, and brand loyalty.
When you satisfy demand in a memorable way, you are able to earn brand recognition and loyalty.
In today’s world of eCommerce and the expectation of instant satisfaction of demand, we believe suppliers should position their products closer to their channel partners and end consumers. We’ve created a simple program to coordinate the transport of your inventory to HDTS-approved 3rd party fulfillment centers in the United States. We integrate with fulfillment solutions to ensure inventory is available, and orders from multiple sales channels are fulfilled accurately. We start with small quantities and use our distribution channels to test consumer demand for your products. We scale the amount of your inventory based on consumer demand - we call this the demand chain. We even pay your storage and fulfillment fees.
Getting your message in front of relevant consumers and influencers is the key to accelerated brand recognition.
Through our close relationships with influential investors, executives and organizations, we have developed relationships with senior executives, editors and contributors of many leading media publications. We use these relationships to bring your brand to relevant consumers and influencers. As we continue to grow we will continue to intensively develop relationships with industry-specific media.
We believe teamwork and technology will transform global commerce. We place an emphasis on teamwork, both within HDTS and with our clients and partners.
Great people are the foundation of great teams. At HDTS, we work with people who believe in challenging the status quo. We work with people who have ambitions for their company to become a global market leader. We work with companies whose people exemplify the underlying capability, culture, passion, creativity, and dedication needed to achieve greatness on a global scale.
HDTS is backed by Y Combinator, Silicon Valley's foremost investor in innovative and disruptive business models.
What has grown into HDTS all started back in 2008, when Daniel "Danny" Sperling-Horowitz was importing electronics from suppliers he discovered on Alibaba.com. He was shocked by the common occurrence of scam and quality uncertainty. Most people will focus on the pain this has caused Western buyers, but Danny thought about it from a different perspective. He recognized that the trust gap that exists has prevented legitimate suppliers from achieving their true potential to become global market leaders.
Danny and Co-Founders Dan Sugarman, and Matthew Thomas have re-imagined the way in which great suppliers are discovered and introduced to international markets. Their goal is not simply to make an incremental improvement, but to introduce a fundamentally better solution that represents a 10x improvement to the status quo. In order to accomplish this vision, the foundation of a world class team of marketers and technologists needed to be built. The HDTS team is a diverse and dynamic group of professionals who share the belief that teamwork and technology will transform global commerce.
Daniel Sugarman has a long history in technology, holding a B.S. in Computer Science and Mathematics from the University of Maryland and dropping out of the Computer Science PhD program at Stony Brook University.
Daniel's strong background in Computer Science allows him to guide the company effectively with better expectations and understanding of limitations when designing a core platform. While he still helps with the high level design, he spends most of his time assessing and developing high growth opportunities for HD Trade Services.
Daniel's expertise includes:
A marketer and international business strategist, Danny actively advises several leading Chinese consumer products companies, who, under his guidance, are realizing their mission to become global market leaders. Danny leverages the HDTS dynamic platform to connect suppliers with relevant channel partners and consumers.
Danny leads our INSIGHTS by HDTS market research initiatives, and serves as an Industry Contributor to Global Logistics Media. He holds a B.S. in Finance from the University of Maryland, with a concentration in Entrepreneurship.
Danny's expertise includes:
Matthew Thomas is a co-founder and the CTO of HD Trade Services. Matthew holds a B.S. in Computer Science and Mathematics from the University of Maryland. He has a history in Project Management and Quality Control, previously overseeing projects for Accenture.
Matthew enjoys leading an extremely talented team of engineers to solve real world problems in the Supply Chain. He is fond of quick iteration and has a strong tendency to adopt emerging technologies.
Matthew's expertise includes:
Paul is an industry leader in quality control, sourcing and international market development. An international entrepreneur from Guangzhou, Paul is the founder and President of Leading Testing Laboratories (LTL) and HaoLED. Paul manages a team of over 200 quality control engineers and sourcing professionals. Paul is involved in several high level projects assisting multinational corporations with China, United States, Europe, Mexico, and Brazil market entrance.
Prior to founding his own companies and providing HDTS with intensive infrastructure development and strategic guidance, Paul was a General Manager at Intertek where he lead their Systems Certifications business for Greater China. After Intertek, Paul joined Centre Testing International (CTI) which he helped take public in 2009 on the Shenzhen Stock Exchange's ChiNext high growth index. CTI is the first publicly listed company in China in the testing, inspection and certification business. Paul also founded CTI's joint venture with DEKRA which is the largest Europe based testing company.
Recognized as a thought leader in the fields of quality control and market development, Paul frequently speaks at industry conferences around the world. Paul resides in Guangzhou and Houston with his wife and two children.
Leo is an energetic and visionary international trade entrepreneur with a unique combination of marketing, managerial and technical skills, and experiences. Born in Jiangxi, Leo and his family moved to Shenzhen to help manage and grow his uncle's electronics factory. Leo experienced, firsthand, Shenzhen's transformation from a small fishing village on the Pearl River Delta to China's most vibrant Special Economic Zone.
After graduating from Huazhong University of Science and Technology with a B.S. in Economics and International Trade, Leo opened a trade promotion company in Yiwu; home to the world's largest commodity market. While growing his business, Leo connected his network of Chinese manufacturers with buyers from major international markets. Leo later joined a consumer products manufacturer in Wenzhou, helping them to achieve record sales by leading their online and offline strategy.
In 2009, Leo moved to the United States as an independent sales consultant for his growing network of Chinese suppliers. During his first two years canvassing the US market, Leo developed relationships with senior buyers from leading retailers and distributors across several consumer product categories who imported millions of dollars worth of containers from his network of suppliers. In 2011, Leo joined Playhut, a leading merchandiser of toys based in Los Angeles. In this role, Leo was responsible for managing existing suppliers and sourcing new suppliers - ultimately ensuring retail partners received the highest quality branded product in a manner that satisfied varying seasonal consumer demand. In 2012, Amazon courted Leo as a Transaction Risk Management System Specialist. Leo's work has played a critical role safely connecting Chinese suppliers with Amazon's online retail platform.
As Director of China Operations for HDTS, Leo exerts his extensive experience to help Chinese suppliers profitably enter their brands and products into the United States market. Leo is admired by his colleagues and clients for his creativity and uncommon ability to understand the unique needs of each Chinese supplier, establish a customized US market entrance strategy, and execute on that strategy in a manner that allows suppliers to grow brand recognition and sales with minimal investment of critical resources - time, money, manpower.
When you browse our website and marketing material, you'll encounter a handsome caped superhero. His name is Jack, and he's a symbol of our service, our mission, and our team. Jack is super fast, and super connected. In fact, you may just consider him a Jack of all trades.
There's a superhero in all of us. Unleash your inner-superhero.
New York Headquarters
110 Lake Avenue S
Nesconset, NY 11767
Unit 105, 1/F., Mirror Tower
No.61 Mody Road
TST East, Kowloon, Hong Kong
Room 22S, Tower A, Haoming Fortune Plaza
Futian District, Shenzhen
5th Floor, Building 2, Jinke Eco-industrial Park
No.100 Nanguang Road
Nancun, Panyu, Guangzhou
2th Floor, Building 13
No.888 Guanghua Road
Minhang District, Shanghai
1F&4F, Bld. B
No.1805 Dongliu Road
Binjiang District, Hangzhou
Room 6A12, BaoGang Building
No.100 WeiDi Road
HeXi District, Tianjin
East Lake High-tech Development Zone, Wuhan
Room 401, Building 26