We’ve all seen it, and it’s painful. I’m talking about the professional who is not from an English speaking country, does not possess a strong grasp of written English, and therefore has a LinkedIn profile that would drive a 3rd grade English teacher to pop Xanax. I’m also talking about the person whose LinkedIn profile picture looks like a county jail “mug shot” taken with a Kodak disposable camera and scanned into the computer. Finally, I’m talking about the random person who has 27 connections and somehow decides to invite you to connect. Perhaps you’ve seen all three?
Business is based on trust, and trust is built on personal relationships. In this ever-globalizing world we live in, where we do more sitting behind a computer than we care to admit, the quality of our LinkedIn profile is more important than we might wish to think. We encourage our foreign partners to think about their LinkedIn profile as an extension of self. Just as in the physical world, in the digital world, you only have one first impression. So why not make it a great first impression?
If you need help fine-tuning your LinkedIn profile, or if you would like receive feedback and best practices, we invite you to email us at [email protected]. Our staff is happy to help.
Daniel Sperling-Horowitz, coFounder